Tag Archives: yeah i know i might be driven by my massive stats boner here

Sex toy data: the good, the bad and We Vibe

Last week journalists had a ball with the news that We Vibe has agreed to pay out millions of dollars to users of its ‘smart’ sex toys, after a legal dispute surrounding the data that the company collected about toy use. Some users were understandably annoyed by this, and they launched a class action which cost We Vibe millions of dollars to settle. But it hasn’t put me off smart sex toys: not one tiny little bit. And I’m going to try and explain why.

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