Are you the sort of person who emails me every now and then saying ‘stick to filth, stop with the feminist rants’? Look away now.

Are you a guy who claims he is a feminist but makes self-deprecatory jokes about how if he did the washing up he’d only do it badly so there’s really no point? Are you the kind of person who says ‘ah, men are just useless at housework though, aren’t they?’ This one’s for you.

Chore wars: housework and feminism

First thing’s first: men are not shit at housework. When my partner forgets to do the washing up, or the washing, or the tidying or the bathroom or any one of the million things that humans need to do in order to keep a household in working order, I do not roll my eyes. I do not tut and say ‘oh, baby, you’re such a man.’ That would be sexist.

When I complain to a friend that I’m sick and fucking tired of picking socks off the floor and changing bedsheets and the fact that I am always – always – the one who spots that the fridge needs cleaning before it grows a new species, I do not expect my friend to roll her eyes either: sexist.

Housework is a feminist issue. As I feel compelled to point out, it’s not the most important one. But it matters. It matters, precisely because it doesn’t always feel like it matters.

‘Oh, it’s only the washing up.’

‘It’s just a bit of vacuuming.’

‘It takes two seconds, so why make such a fuss?’

Thing is, as many people have pointed out: it’s unpaid work, so it’s not ‘just’ anything. Sure, it only takes a few minutes to run round the house picking up clothes and chucking them in the washing machine. Half a minute to put the powder in, choose the right setting, and set it off. Only ten minutes at the end to take the washing out, hang it up, and fold away the stuff I’ve negligently left drying there since halfway through last week. But it’s ten minutes of my time, and my time is precious.

When all the household chores are added together, I spend roughly ten hours a week cooking, cleaning, tidying, sorting, and screaming silent screams into my pillow because holy Christ this is not what I want to do with my life. Then, when I have finished with the screaming and I get onto a bit of a moan, people (mostly men, but often women too) tell me that it isn’t important. That, in the grand scheme of things, it really doesn’t matter that I’ve had to clean the hob again because ha ha jokes when it comes to housework men are just not programmed to notice what needs doing.

A rock, a dishcloth and a hard place

This rant’s been sitting in my drafts for a while, as I pluck up the courage to spew it onto the internet and have people go ‘oh GOTN you’re so clichéd with your old-fashioned caring about domestic labour’, but this week BBC Woman’s Hour launched the ‘chore wars’ calculator, so I thought it was a good opportunity to let rip. Chore Wars is a bit of a cutesy, not massively accurate way to calculate who does the most chores in the household, and whether the split is fair.

This is not a feminist issue just because traditionally housework was seen as a ‘woman’s domain’ – it’s an issue because polling shows that much of the unpaid household work still falls to women, even in households where the amount of paid work is relatively even. It’s also a big issue because of how we still talk, think and write about it. When it comes to household chores, my male partner has two options:

• help out, and receive praise for being an amazing human
• not help out, and get some mild tuts and eye-rolls and a pat on his simple, masculine head

Ah, shit – in these options I have automatically used the phrase ‘help out’, as if he is stepping down from on high to swoop in and help this damsel in marigolds rather than performing a task that, ethically, is his to own. God, I hate me. And I also hate the fact that even on International Women’s Day this year, in relation to a press release about the uneven split of unpaid domestic work, Reuters’ headline smugly pronounced that Norwegian men are ‘most helpful’ with housework. Helpful. Not ‘contributing a fairer share’, but ‘helpful’. Thanks.

Talking of thanks, where’s my fucking pat on the head? Whenever my partner manages to do one load of washing or tidy the lounge, I have been conditioned to actually tell him ‘thank you’, like he is a particularly well-trained puppy doing clever tricks for biscuits. I myself am perpetuating the myth that household tasks are mine to own and his to deign to help with, by rewarding him just for getting off his arse. He hasn’t been conditioned to praise me for scrubbing a frying pan because I’m a woman, so apparently it’s just my goddamn job.

When it comes to the housework I have two options as well, but mine aren’t quite as tempting: I get to choose between being a servant or a nag.

Housework and sex

This is a sex blog primarily, and that’s because the vast majority of things in my life are actually linked to sex in some way. I am a horny, angry, feisty slag, and even something as simple as housework is linked to sex in my mind. I don’t find it enjoyably filthy to sashay around the house, naked but for a small cotton apron, and bend over to scrub the floors while boys wank in a corner (although that might be hot in the right context), but I do draw a strong mental link between sex and housework.

Housework is not sexy. Standing up to my elbows in a sinkful of grease is not sexy. Selecting the right washing cycle to remove jizz from the bedsheets is not sexy. It’s not even sexy when I strip to my knickers and scrub round the edge of the bath.

And so, when I do all the housework, I have less sex. I’m not on ‘sex strike’ until a guy swoops in to do it – why would I deliberately forego something I love just because I’m angry? It’s not a conscious and deliberate choice, it’s a byproduct of emotional and physical exhaustion.

If I’ve spent all day doing housework I’ve had no time to think about what I might like to do to him. No time to walk, or cycle, or do sit ups, or any of the things I do that make me feel sexy in a sweaty/musky/messy way. No time to remember the filthy fuck we had last week that I haven’t got round to blogging yet. The mental narrative running through my head on a good day involves any number of ‘mmm’s, ‘unnngh’s and ‘oh God I want him to bend me over the coffee table’s. Post-housework, my brain says ‘fuck this shit forever’ and hides in a hermit cave of boiling, passive-aggressive rage.

Bottom line: if I’ve spent ages hoovering the living room, I’m unlikely to want to fuck on the carpet.

Is this blog post sexist?

This isn’t a blog post in which I berate the male half of the species for not picking up a fucking duster. There are millions of men who are not only capable of doing this stuff, but who just get the hell on with it each and every day. Men who – day in, day out – consider the housework to be part and parcel of their role as a significant half of an equal partnership. Or – if they are poly or living in a flatshare – a significant contributing member of a group. Or even just on their own.

These are the men who don’t refer to spending time with their children as ‘babysitting’, or who declare with puffed-up pride that they’re ‘treating’ their girlfriend by cooking dinner, thus taking away perhaps 10% of the unpaid work that she does without thanks every day.

On the other side, there are women who do nothing around the house and drive their partners up the wall. These people are – unless there are genuinely good reasons such as issues with illness or a drastically different split in out-of-home paid work – equally selfish of course. But when their partners complain they’re unlikely to be met by well-meaning friends who roll their eyes and tut ‘women, eh? What can you do?’

Feminist men do the cooking

I’m not writing this just because I hate housework – most of us hate housework: it’s a thankless, miserable task. This isn’t about individual items to tick off a household ‘to do’ list: it’s about hypocrisy.

Because I’ve met men who go on marches and pickets. Who sign petitions and have angry rants and show solidarity to women on all manner of feminist issues, then go home and expect to be worshipped as a God because they spent two hours cooking dinner on Sunday.

If this isn’t you: well done. If this is you, have a little think about why you’re willing to write off unpaid labour as ‘not really my problem/not my area of expertise/something that magically happens when I’m not looking.’

Then put down your ‘awesome feminist’ badge, and pick up a fucking dishcloth.

Questions and comments

I love a good ruck as much as the next opinionated blogger. But here are some questions/comments that I anticipate I might receive as a result of this post, and what my response will be if you give them to me.

I’m a man, and I do exactly half of the housework. I am OUTRAGED by your rant. 

Well done. If you do exactly half of the housework and you never moan about it or expect unnecessary thanks, then you are good. But not ‘good’ in the sense that ‘you get to sit on a moral high horse and shout at women who are frustrated by the traditionally unequal split of household chores’, just ‘good’ in the sense that ‘you meet the minimum standards of human decency.’

I am a man, and I do more housework than my female partner. I am OUTRAGED by your rant. 

When you complain about her general slovenliness, are you greeted by people saying ‘well, you have to expect it really – women are so shit at this’? I suspect not. But well done for doing loads of housework, and if you’re frustrated I suggest you send your partner a link to this blog.

In my relationship, we have come to the arrangement that one of us earns the money and the other keeps house. 

Congratulations. If you have both agreed to this and find it fair, then good luck to you both.

There are certain household tasks that I cannot do because I have a medical condition/have to work much longer hours than my partner. 

There are many reasons why household tasks might not be evenly split. That’s obviously not what I’m talking about here though.

Have you tried training/teaching your partner to do better?

He is not a fucking dog. He is an adult who knows how to do this shit. Besides, this rant does not just come because he – a flawed individual like the rest of us – pisses me off sometimes by failing to do his fair share. This rant has come because he is not the only one by a long shot, and because I hate other people’s ‘men are useless’ excuses for this crap even more than I hate scrubbing pans and folding laundry. For the record, though, my partner is much better than many other dudes I’ve known, and he does what decent humans do, which is recognise where he falls down and try to get better at doing stuff. Sadly he doesn’t have a blog in which he can rant about my failings, so you’ll just have to take my word for it that I fail too, in equally important ways.

Isn’t it just that women have higher standards than men and men are more happy to live in filth?

This question is a BONUS one added after a Twitter comment. This one’s thrown at me a lot, so worth tackling. Different individuals have different tolerances for mess: this is normal because we are human. But, unless you are asserting that ‘men’ as a homogenous mass, are all happy to eat off food-soiled plates, wear clothes that have never been washed, allow their bathrooms to smell of piss and mould, and never eat food that has had more than a five-minute blast in the microwave, then this is a massive red herring. As a lazy, slobby, twat who is generally happy to have dirty clothes carpeting my bedroom, I can assure you it’s not about differing standards: it’s about the time spent on work, and who holds responsibility.

This isn’t like you, GOTN, to rant about what ‘all men’ are like.

I’m not. Not ‘all men’ are like this. There are men who do their fair share, who thank their partners for doing theirs, and who never refer to caring for their children as ‘babysitting’. I’m not saying ‘all men are shit at housework’, I am saying that if you are a man and you are shit at housework then that’s a fucking problem. Moreover if you let a female partner do most of the household chores, you sure as shit don’t get to call yourself a feminist.

This week’s guest blogger is a lady after my own heart. By which I mean, she is someone who gets righteously angry about the way many women are told to behave. Smell gorgeous, look fresh, be awesome: never let on that beneath your clothes is an actual human body that sometimes excretes weird fluids or happens not to be airbrushed.

Now, this blog is going to come with a caveat, as most blogs about women and sex usually have to: because it deals with society’s treatment of women, it relies on the idea of a gender binary, and that one’s gender is dictated by one’s genitals. Gender is far more complicated than just ‘vag = woman’, but this is what society tells us nearly all the frigging time, and as such causes a whole host of problems, one of which Christina tackles in this blog. I’d love to host more writing about how issues like this affect trans women, so if you’re a trans writer and you’ve got an idea for a guest blog please do get in touch.

In the meantime, I’ll hand over to Christina Wellor – who takes a hefty swipe at society’s fear of vulvas, vaginas, and all those v-words that in general are seen as a bit icky. From twee-bullshit marketing that encourages us to ‘woo hoo our froo froos’ to the implication that a bikini wax is a duty you have to perform before you’re allowed to have a holiday. If you like it, please do check out her blog and follow her on Twitter.

‘Vulva phobia’ is just another thing holding equality back

Despite all the positive shifts towards gender equality, there’s still one thing that continues to plague women and that’s society’s attitude towards our bodies; or to be more specific – our genitals. We’re discriminated against because of the configuration of bits of skin between our legs. You may not believe me and that’s fine because you don’t have to take my word for it, just go to your local supermarket and see how many products you can find to keep the average vulva clean and fresh. Then have a look for similar products aimed at penises and ball sacks. I do believe you will find none and I could rest my case there, but vulva phobia, as I like to call it, manifests itself in a hundred other ways and I’m not even sure people consciously take in half of them.

Take sex scenes for example. How often do we see scenes of fellatio in mainstream TV and cinema, however obscured by clever framing or strategically positioned heads and cameras? A lot. In fact, there are at least three blow job scenes in Mad Men alone. But you’ll never see a woman with her thighs spread either side of Don Draper’s handsome head (and don’t try to convince me that man wasn’t a serial pussy eater. He totally would have been). The point is – directors, producers, maybe even censors; are afraid to depict it. It’s the same with almost every TV series and film. The concept of a man’s face having a close encounter with a vulva remains unacceptable for cinematic representation, yet cocks can be shoved down throats at a moment’s notice and without a second thought.

Just what is this about? What is it about the female anatomy that still embarrasses people so much; yet when we get the chance to have a look at Jennifer Lawrence et al in all their naked, pussy baring glory, we’re all over it? If we’re that desperate to see what’s between their legs, why aren’t we treated to a cunnilingus scene from time to time, without having to resort to porn?

Is this women’s own doing? Are we simply too embarrassed about our genitalia? Are we so obsessed with what we perceive to be the negative traits of our vulvas, that we can’t bear the thought of them being seen, smelled, tasted, accepted? Hell, does the whole world have a problem with them?

I’ve always thought that if you make something into a big deal or play the coy card, then it simply serves to increases people’s appetite for antagonisation. Take Madonna for example. When she bared her ‘gash’ (her words not mine) in her 90s book, ‘Sex’, it was in the public domain for all to gawp at. But she was in control. Today, I doubt anyone even wastes their time looking for compromising images of Madonna, because what she’d be prepared to put out there herself is ten times more shocking.

Of course, I’m not suggesting everyone should become a sexual exhibitionist, just so that no-one can hold them to ransom with naked photos. That would be stupid. I’m simply trying to point out that the public is hell-bent on poking someone’s weak spot. With that in mind, I can only imagine that the situation got a lot worse for Jennifer Lawrence, once threats of prosecution and lawsuits were bandied about. It’s like a red rag to a bull.

If we remain so coy about female bits, the way we have been for years; it’ll continue to be deemed ‘unacceptable’ to show a cunnilingus scene in a film. If society keeps asserting that our vulvas need fumigating with special soap, scented panty liners, deodorising spray and freshening wipes; it’ll perpetuate the idea that our pussies are dirty and unhygienic. And let’s be honest, who wants to see a woman being eaten out over their pizza and popcorn on a Saturday night, when they know full well how much we stink? (It must be true, because marketers are telling us that all the time.)

I genuinely believe that we’re victims of our own unfounded embarrassment; and until we start to shed some of that and stop buying into this bullshit idea that our privates are too cringeworthy for celluloid or any visual media for that matter; our cunts are going to be shamed to the detriment of our self esteem and the benefit of Femfresh’s profits. Just imagine how many less downloads of celebrity flaps there’d have been, had the papers and news channels not offered so much coverage of the story!

Also, I know there wouldn’t have been even half this fuss if the naked photos had been of Brad Pitt’s semi-erect cock. Women all over the world would still have been downloading them at a rate of knots, but the morality of the whole debacle wouldn’t have been brought into question; at least not even close to this extent. (Is that because penises don’t smell? Because they really don’t you know. Like, ever.)

I’m demanding that everyone stops fuelling the awkwardness and embarrassment about our pussies – this applies to directors, producers, marketers, editors, journalists and all the paranoid women that buy products to sanitise their flaps. You’ve all got a responsibility to stop shaming us, it’s insulting and it’s time it ended. More to the point, I can’t believe you never let us see Don Draper give head.

Thanks Christina! As I say, please do check out her blog. And I’d particularly be interested in other examples of this – I’ve of course noticed and raged out about the Femfresh thing: particularly as it’s marketed at women with a message that ‘you’re wrong/bad/smelly and you must be fixed’ but it hadn’t occurred to me that we rarely see cunnilingus in mainstream TV sex scenes in the same way that we see blow jobs – now that Christina’s pointed it out, I can’t help but notice it. Are there any other examples of this that you’ve spotted? And if you want to read/see more about why vulvas are ace, check out the Pussy Pride Project, run by Molly’s Daily Kiss.

Wankers unite! There is a revolution upon us and it’s important that you’re part of it. Wipe up the jizz, pull up your trousers, and join your brethren in the march for acceptance.

A while ago I wrote about male sex toys, and a desperately judgmental article at Jezebel that described the guys who used them as ‘lonely fucks.’ But it’s not just Jezebel – I’m frequently coming across examples of the double-standards we have around what men and women do to get off. The overall narrative goes a little something like this:

Men masturbate loads as a matter of necessity, and hence their wanking is something filthy and sordid that should be done behind closed doors, like defecation or voting UKIP. Women don’t really need to wank, because they don’t need sex, so female masturbation is empowering, yet also gentle and feminine and pink. 

From this narrative, a lot of bullshit flows, of which the following is just a tiny snippet:

• Female sex toys must be pink and sparkly and ‘unintimidating’ and should mainly be used to ‘enhance’ a woman’s sex life with a partner.
• Male sex toys are a bit shameful and dirty, and must be hidden in a drawer so no one ever finds out.
• Porn for women is basically a romance novel with a bit of shagging in it. Which men will never read.

All these things are bullshit, but it can be hard to discern that they’re bullshit because so much of our culture plays along to this tune. But even the most basic of research (and I cannot stress enough just how basic my ‘research’ is) shows that sexuality – male, female, or not-easily-forced-into-a-gender-binary – is clearly far more interesting than that.

Male and female sex toys

How many times have you read a mainstream sex advice article that recommends straight guys include vibrators during sex to please their partner? Loads, right? And now count up the number of sex advice articles that recommend women use a masturbator when they give hand jobs because holy Jesus they’re amazing and they make it way more fun? I bet you could count those articles on one hand, and at least two were written by me.

Similarly, guys using toys during solo masturbation is only just beginning to get talked about – traditionally our culture told the dude buying sex dolls and wanking sheaths that he was a lonely, desperate perv. So what’s the deal – are male sex toys only bought by lonely dudes? Or are they, in fact, bought by a significant number of people?

It’s the latter.

Thanks to sextoys.co.uk for giving me some info – here are the most viewed toys on their site.

• Mojo Vigor Cock Ring (does what it says on the tin – designed to go round the penis)
• PDX Big Cock Brad (sex doll in the shape of a dude)
• PDX Slutty Sisters 2 Life-Size Dolls (two sex dolls in the shape of ladies)
• Pulse by Hot Octopuss (amazing penis-masturbator thing, which I really really want to get and use on my dude)
• Loving Joy Real Feel Mr Big 10” suction cup dong (huge dildo with suction cup, could be used by anyone)

To be fair, they have recently been doing some research and surveys into sex doll use, so it’s possible that’s what’s bumped ‘Brad’ and the ‘sisters’ up the list, but of the three remaining one could be used by anyone, and two are specifically designed to be used on a penis. Taking a peek at the top five search terms…

• anal beads
• bullet
• strap on
• vibrator
• masturbator

See? The search terms are delightfully universal – some of these toys can be used no matter what configuration of genitals you have. And as for the top toys, most are aimed at people with dicks. I appreciate this doesn’t prove that every guy has a Fleshlight in the cupboard, but I think it shows that male sex toys are not – as the general narrative has us believe – things bought by the few to sate loneliness or desperation. Male sex toys are, in fact, exactly the same as female sex toys: fun, optional additions to your sex life, whether you’re with a partner or on your own.

Men reading erotica

If you’ve been reading my blog for more than a post or two then you have read erotica. I don’t call it erotica, though, I call it filth. And there’s a bloody good reason for that: as soon as you call writing ‘erotic’ people file it away in the ‘just for women’ bank. As if men can’t cope with porn that’s told via this mysterious medium of ‘words on a page.’

I’ve lost count of the number of times someone publishing-related (not my publisher though, natch) has told me ‘oh but men don’t buy books, and they definitely don’t buy erotica, so we make the covers to appeal to women.’ Can you see the flaw in this? Course you can – covers designed to appeal to women may well put men off, because men are human and therefore influenced by their peers: they’re less likely to buy a book with a cover they interpret as ‘female-friendly’ because someone has effectively painted a barrier around it saying ‘this isn’t for you. If you buy it you’ll be the odd one out.’

I’ve used Google stats for the following, and it’s worth noting that Google’s demographic info can never be 100% accurate (and it also forces people into a gender binary, which naturally is a flaw in and of itself). But anyway. Here are my gender demographics – blue is male, green is female:

Sexuality isn’t simple

The info above doesn’t conclusively prove anything, so don’t go showing it to a proper journalist or anything. But what it does show, I think, is that sexuality is far more complicated than we’re tricked into believing.

I frequently talk about how women like sex too, and that it isn’t just a currency with which we barter for money or love, despite the constant stream of depressing sex advice that seems to assume it is. I think that male sexuality falls victim to the same assumptions. This idea that men are sex-obsessed, and only after one thing, is one of the foundations on which the original bullshit story is built. If sex is such a grotesque necessity for men then everything they do with it must be disgusting: the porn they watch, the toys they use, the dirty things they get up to alone behind closed doors, etc.

But actually that’s just as crap as the claim that women lie back and think of England. Not only does it paint every single man into the same sexual corner, but it spectacularly fails to understand the vast differences between individual sexuality (not to mention those who don’t identify with one side or other of the gender binary). It also fucks with morality, assigning moral actions to things which are at best amoral (such as wanking) and painting men as creatures incapable of making moral choices when their sexual desires are involved.

This started as a light-hearted blog, aimed at showing men that they’re being short-changed by society’s views on how they should and shouldn’t wank. It’s turned into something much more depressing. But it doesn’t always have to be this way. As women have gradually changed society’s views on female sexuality (Women can wank too! And watch porn! And be the architects of our own sexual fulfilment!) I think we can change what people think about men as well.

We can start by not giggling when guys buy sex toys, or read erotic stories. When we’ve mastered that, perhaps we can move on to the idea that men – like women – are unique individuals, whose sexuality can’t be easily generalised about or packaged. Then comes the wankers’ revolution. If you don’t want to join in then please step aside: it might get a little bit sticky.

Do you know what can FUCK TOTALLY OFF? This news story about the rise in strip club takings. Specifically, the very first four words of it:

“The City is back.”

Amid all the controversy yesterday of date-rape-drug detecting nail polish and a judge who reckons women need to stop getting drunk, there was one piece of fucked-up bullshit that seemed to slip through the net. When I read it my immediate thought was: hey! Look! A primer for all those people who try to tell me that equality has come on in recent years and there’s no such thing as male privilege any more. Can’t be arsed to read the article? Here’s a summary:

Smarmy club owning tossbag Peter Stringfellow has announced that takings at his strip clubs are going up, as a direct result of financial industry clientele flocking back. Apparently the recession hit these poor lambs hard, and they couldn’t throw down top dollar like they used to. The fact that Stringfellow’s takings are on the rise apparently indicates that the bankers are back in force, braying into their champagne and celebrating big-win deals by paying for people to take their clothes off.

So why am I angry? I mean, the recession’s bad, right? We see all those graphics on TV of wobbly graphs going down and scary sting music announcing that we’re all screwed. Surely a cast-iron economy-boost sign such as this should be cause for celebration?

Maybe. If you want to celebrate the end of the recession I’m not going to snatch the bubbly out of your hand, but fucking HELL. Fuck. Ing. Hell. If we live in a world in which an increase in strip club takings can be a sign of an improvement in any non-stripping-related industry, then I think it’s time the human race was sent to sit in a corner for a while and think about what we’ve done.

Do I hate strip clubs?

No. I haven’t written much about sex work here before, so I should probably clarify before I launch into this rant. I’ve been to strip clubs. I don’t have a problem with stripping or any kind of sex work. I do have a problem with exploitation. These things cross over sometimes, but I don’t think they’re necessarily dependent. You might disagree with me on this point, and I’m sure we could have an interesting and feisty debate about it, but please understand that when I have this rant, it’s not based on a fundamental problem with stripping.

What I have a massive and aching problem with is the fact that these outings are work related. They are so part-and-parcel of the job in a particular kind of industry that it is considered completely normal and not a little bit weird that the owner of a strip club is citing ‘increase in takings’ as an indication of that industry’s revival.

Naked people as job perks

Want to see tits? Fine. Tits are, I understand, quite popular with some people. Want to see cunt? Again, fine. Expect to be shown either or both of these things as a reward for doing your job? Then you’re a bellend.

I am a sex-positive motherfucker. I am so sex-positive that sometimes my enthusiasm for the sticky activities of consenting adults makes my clit ache. HOWEVER, no sexual activity happens in a vacuum. Much as I’d like to be the one dancing naked in front of you and scattering tit-shaped petals at your feet, I’m afraid if you go to strip clubs on work-related jaunts, I’m going to have to piss on your bonfire.

Giving hand-jobs to consenting strangers is totally cool. Doing it in the middle of your open plan office is not. Engaging in consensual BDSM is cool. Spanking your secretary at the AGM is not. Going to strip clubs – also cool. Incorporating strip clubs into your working culture? Utterly reprehensible.

Putting any kind of sexual pressure on anyone is unacceptable, and in a work situation it is very difficult to say ‘actually I’d rather not get a boner in front of my boss, thanks,’ especially when your boss is the one buying dances. On top of this there’s the obvious objection, which I’m sure you’ve thought of yourself: what about your straight female or gay male colleagues? For these people, watching naked strippers may not actually be a ‘treat’ but instead an awkward outing that they have to grin and bear in order to win the approval of a boss and/or client.

Moreover, given that a disinclination to watch female strippers is not always dependent on sexuality, what about your straight male colleagues who don’t enjoy strip clubs? Unless you’re the kind of person whose misogyny is generally seasoned with a large and complimentary dollop of misandry, and you therefore presume all men are  slobbering fuckdogs, you’ll agree that there are straight men who don’t enjoy strip clubs.

If you want to treat your colleagues or clients, get them a nice meal. Take them go-karting. Buy them tickets to sodding Disneyland for all I care. But if you work in an industry that has nothing to do with sex, and you make something sexual a standard part of your operating procedure, then you don’t deserve a job.

Women in finance

All of the above goes only some way towards explaining why the article I mentioned so many swearwords ago boiled my blood. What pushed me from silent fuming to a terribly un-British mutter of ‘fuck’s sake’ as I perused the paper on the train was the fact that strip club receipts were so unquestioningly accepted as a sign that the financial industry was ‘back on track.’

This tells us that the financial sector remains not only dominated by men, but dominated by the unconscionably banal and pathetic attitude that masculinity rules the world. The kind of macho ‘dicks-out, tally ho, woof woof, nice tits, I just made a million dollars’ culture that should have died well before Wolf of Wall Street was released.

I’ll get men commenting on this saying ‘we don’t all go to strip clubs, you know,’ and it will make me want to weep tears of actual blood, then smash through my computer screen with my weeping, bloodied face. Because this is not me saying ‘all men are dicks.’ This is a much wider problem – a culture that unthinkingly accepts that all men want X, where ‘X’ includes sexual service, a pile of money, and a BMW they can use to cut up cyclists in the city centre. There will always be some pin-striped arseholes who want to see tits on the company dime. As long as there are quarterly sales meetings there’ll be some twat called Henry who suggests they all trip down to Stringfellow’s as a reward for hitting their targets. Henry is a lubed-up prick, for sure, but shouldn’t shoulder all the responsibility. I hate him for acting like a swaggering piss-bucket, but I’m far more angry at the culture that lets him.

This pathetic world, which unthinkingly correlates strip club takings with a financial sector ‘bounceback’ and doesn’t go ‘wait a minute! Isn’t this fucked up on such a large scale we can see it from the top of the Chrysler Building?’

Get ready

I have a message for you, Henry, and for all your mates in the city. All the managers and bosses who turn a blind eye to this bullshit. To the people who’ll nod and smile and say ‘boys will be boys’ or talk about the ‘culture’ of finance and why it just HAS to be like this. My message is this:

We’re coming to get you.

We liberal lefty do-gooding bastards with our ideals and our rage and our charity-shop jumpers. We’re coming to get you.

Fifty years ago Mad-Men-style ad execs would think nothing of slapping a secretary’s arse. Twenty years ago you could bribe clients with strip club trips and claim it back from work. These days, things are different. Arseholes have to suppress their natural instincts – avoid sexual harassment, overtly offensive comments, and sticking their boners on expenses. It still happens, of course, but it’s rarer. It’s rarer because we’ve made it so: we do-gooding bastards are actually winning.

We’re winning for a number of reasons. Perhaps it’s because we’ve got better messages – ‘equality’ sounds better than ‘jobs for the boys’, doesn’t it? Or maybe it’s because time and again we’re proven right – women enter a particular industry (be it factory work, finance, or tech) and manage to equal and often outperform their male colleagues. My favourite theory, though, is it’s because we’re just fucking right.

Call me a starry-eyed optimist but I believe the UK, despite making spectacular and regular fuck ups, is tending towards greater equality, and a much lower tolerance for sexist shit. Don’t cry ‘oh political correctness oh woe oh the horror’ – it’s not a scary thing – it’s a good thing.

Henry, we’re coming to get you, and when we do I hope you’ll welcome us with relief and open arms. I hope you’ll cry ‘thank Christ for that, I don’t have to live up to this weird cut-out stereotype of masculinity any more.’ I hope you’ll realise that bringing women into an industry and kicking obligatory sex shows out of it is a net win for all of us. And I hope that in fifty years time you look back not on the ‘good old days’ of Pete from Head Office treating you to a lapdance, but the even better days of not feeling forced into some weird misogynist ritual just to prove your worth in the workplace.

We’re coming to get you. Roll out the red carpet, or get run into the ground.

ATTENTION MEN! MANLY MANLY MEN: Would you like to buy a toothBROsh? It’s a toothbrush, but for BROs. It’s meatier and more muscular than your average toothbrush – to prove it we’ve coloured it grey and printed ‘GRRR’ on the packaging.

Ever since someone put a selection of different meats between two slices of bread and decided that the resulting ‘manwich’ was so epic it could only be tackled by a rugged lumberjack, marketers have been gendering objects.

Gendered products are odd

My pet go-to example is the ‘man-bag’. Until the late twentieth century, gentlemen who wished to transport items would make use of a product known as a ‘bag’. Alternatively, perhaps a ‘rucksack’, a ‘satchel’ or a ‘briefcase’. These were all items that could be used indiscriminately – your carrying needs had nothing to do with whether you were a ‘Mr’ or a ‘Ms’.

Enter the man-bag. The man-bag is a special manly bag full of slugs, snails, puppy-dog tails and so much testosterone it could probably arouse the late Queen Victoria. This rebranding of the humble bag, despite shifting lots of units and gracing the style pages of all the best men’s magazines, was a complete and total failure. Not for the bag-makers, you understand, but for humanity.

Because ever since the successful gendering of a particular type of bag, men I know have been subject to a bizarre and almost completely incomprehensible form of mockery. “Nice man-bag,” say twats, to advertise their belief that carrying a bag is an innately feminine thing to do, “Do you keep your man-purse in it?” they continue, to the detriment of the entire species.

Thanks, brand people. You haven’t made ‘carrying a bag’ an acceptable thing for men to do, you’ve done the opposite. In trying to encourage people to buy more of one particular style of bag, you have placed another explosive on the minefield of gender presentation.

Other gendered products

It’s not just man-bags, there are plenty of gendered products that are tailored to appeal to our average shark-wrestling, macho dude:

• Guyliner – it’s like eyeliner, but for guys! Because guys don’t wear eyeliner! Except the ones who totally do!
• Guybrator – because until now literally all vibrators have been designed purely for women and no dude has ever stuck one up his arse.
• Mandals – a type of shoe, similar to the ones Jesus wore, but now worn by men! Oh, wait.

There are plenty of other examples of these things – gendered marketing has been around for years and isn’t likely to disappear any time soon. But amongst the obnoxious pink laptops aimed at women, cute squirrel-shaped vibrators and the ‘it’s not for girls’ tagline on a Yorkie bar, these portMANteau words stick out like an even sorer thumb. They’re so obvious. So bizarre. And so utterly othering.

Apart from the fact that any of the above products can be used no matter what your gender, the whole thing is deeply, deeply illogical. You’re presumably saying ‘hmm, men will be nervous about purchasing this thing that is traditionally aimed at women, so to market it we will highlight the fact that it is traditionally aimed at women.’ You’re not saying ‘dudes you know it’s totally OK to use these things as well’, you’re saying ‘dudes it’s basically odd for you to be using these things, but at least now if you do then you have the excuse that you’re being stylish.’

Do gendered objects make money?

As I’ve said before, I actually don’t give a flying fuck if this stuff works. I’d hazard a guess that certain words (guybrator, for instance) help enormously with PR when you’re trying to get a new, and seriously intriguing concept product to market. Saying ‘it’s a vibrator for guys which you wrap round your dick instead of put up your arse’ is a bit of a mouthful, whereas ‘guybrator’ trips off the tongue and makes people want to find out what it is.

But here’s the thing: there are a million and one things that we know are going to help make money. Charities could show grotesque pictures of dead people, payday loan companies could write letters from fake lawyers,  bloggers could include shameless promotional sponsor links and tell you that if you don’t click on them and buy stuff they’ll kill a basket of kittens.

We could do that, but most of us don’t (honest – no kittens will ever be harmed in the marketing of this blog) because we know that it’s wrong, and a bit uncomfortable. Those of us that do think only about the bottom line are usually called out on mistakes, as people recognise that although money is important, ethics matter too.

Most marketers probably think there’s nothing wrong with peddling a manbag, or even a toothBROsh. I’m not saying ‘guyliner’ is as bad as fake legal threats, of course – it isn’t even close – but in slapping a gender label on something otherwise universal, marketers are contributing to a world that focuses on exclusion rather than inclusion. One which stacks us all into neat piles according to the way we’re presented, and draws a circle around the things we can do, have, and be. Gendered products maintain the cycle that made gendered products necessary in the first place. In the short term you’ll shift a few more pairs of ‘mandals’ to guys who were worried that ‘sandals’ were too feminine, but in the long-term you’ve just chained yourself to notion that certain products can only appeal to half of the human race.

So in making that choice, ‘Mandals Incorporated’ has ensured that there’s a huge crowd of customers they will never be able to acquire. A pile of money that they can never take to the bank. I hope someone else does.